Top Creators in the World 2024–25: The Rise of Global Digital Creators and the Creator Economy 2025
The digital world has entered a new era where top creators in the world 2024–25 shape global culture, trends, and business growth. These innovators lead a fast-growing space known as the creator economy 2025, where millions follow their work across platforms like YouTube, TikTok, and Instagram.
As global digital creators rise, they transform entertainment, marketing, and online storytelling through powerful influence and unique styles. Reports highlight how creator earnings continue to soar as brands invest more in partnerships and digital content. Names featured in the Forbes top creators list show how online talent now competes with mainstream celebrities, shaping a powerful new economy built by creativity and technology.
The Creator Economy 2025 and the Rise of Global Digital Creators
The creator world keeps growing because people now consume content every hour of the day. Short clips, long videos, podcasts, and comedy shows reach every corner of the globe. This demand created a new class of global digital creators who run their channels like real companies. They use studios, teams, editors, and sometimes even entire production houses known as creator studios.
In 2024–25, the industry saw explosive numbers. Reports revealed that $720 million creator earnings were collected by the highest earners as their online entertainer income grew through ads, sponsorships, and creator entrepreneurial ventures like merchandise and food brands. The global influencer market size increased again as more brands relied on creators for marketing. Companies like Walmart, Hugo Boss, Chopard, Sony Pictures, and Garnier partnered with influencers for massive campaigns.
The table below shows how the creator economy expanded:
| Category | 2023 | 2024 | 2025 Forecast |
|---|---|---|---|
| Creator Economy Value | $200B | $250B | $300B+ |
| Brand Deals with Creators | 42% of marketing budgets | 51% | 60%+ |
| Social Media Celebrity Earnings | $540M | $720M | $850M+ |
| Average Creator Followers Count Growth | 18% | 27% | 30%+ |
Top Creators in the World 2024–25 and Their Influence
Many creators became household names. They reached massive audiences through TikTok viral clips, YouTube channels, long-form YouTube content, short-form videos, and creator-led podcasts. These creators shaped trends in fashion, tech, comedy, gaming, education, and storytelling.
Some of the top names include MrBeast (Jimmy Donaldson), Khaby Lame, Dhar Mann, Marques Brownlee (MKBHD), Charli D’Amelio, Dixie D’Amelio, Addison Rae, Alex Cooper, the Stokes Twins, and the legendary duo Rhett & Link from Good Mythical Morning and Mythical Kitchen. Their success shows how social media influencers earnings continue to rise every year.
A short list of the most impactful creator categories includes:
- Comedy and viral entertainment
- Lifestyle and fashion
- Tech and product reviews
- Long-form storytelling and education
- Podcasts and interview shows
- Creator-led businesses and merchandise lines
MrBeast (Jimmy Donaldson): The King of Creator Rankings Forbes
MrBeast (Jimmy Donaldson) leads almost every creator rankings Forbes list. His videos are known for high-budget challenges, charity acts, and massive giveaways. He also built major creator-led businesses like Feastables and huge collaborations with Walmart. His influence has spread into mainstream entertainment, and he often partners with groups like FIRST and Google.org to promote education and global good.
His income comes from many digital creator revenue streams, including long-form videos, brand deals, private partnerships, and merchandise. His storytelling style changed global content creation and inspired millions.
A simple table shows how his empire grew:
| Business Area | Impact |
|---|---|
| YouTube | Billions of views monthly |
| Feastables | Sold in 20+ countries |
| Philanthropy | Large worldwide charity projects |
Dhar Mann and the Rise of Digital Storytelling
Dhar Mann became a global icon for positive stories that teach life lessons. His team produces scripted videos that focus on emotion and moral values. These stories travel across Instagram, YouTube, and TikTok, reaching families and students around the world.
He also expanded into creator entrepreneurial ventures, including studios, merchandise, and education projects. His success proves that long-form, meaningful digital storytelling has a huge audience even today.
Comedy, Social Media, and the Influence of TikTok Top Creators
Comedy creators dominated TikTok and Instagram in 2024–25. Names like Matt Rife, Stokes Twins, and Khaby Lame became major stars. TikTok viral clips helped them build massive audiences and huge follower engagement.
- Matt Rife grew through stand-up and his comedy specials on platforms like Netflix, Hulu, and Spotify.
- Khaby Lame became famous without saying a word, making him one of the world’s most popular content creators.
Their success also shows how social media celebrity earnings increased through touring, special appearances, and crossovers into mainstream media.
Fashion, Lifestyle, and Instagram Influencers List 2024–25
Fashion creators such as Addison Rae, Charli D’Amelio, Dixie D’Amelio, and Amelie Zilber built strong partnerships with luxury houses. They worked with brands like Louis Vuitton, Valentino, Ferragamo, Jimmy Choo, Chopard, Garnier, and Hugo Boss. Their huge audiences helped brands reach new markets fast.
Many of them also launched creator product-based businesses, including beauty lines, clothing collections, and wellness products. This shift showed how creators are becoming full entrepreneurs with stable revenue growth.
Tech and Education in the Creator Space: Marques Brownlee (MKBHD)
Marques Brownlee (MKBHD) remains the biggest tech reviewer in the world. His deep reviews and clean studio production set the standard for technology content. Brands across the world trust his knowledge, and his interviews even include global CEOs.
His focus on STEM education through channels like CrunchLabs encourages young viewers to explore engineering and science. His impact goes beyond product reviews, supporting the next generation of innovators.
Rhett & Link and the Expansion of Creator-Led Studios
Rhett & Link created a massive empire with Good Mythical Morning, Mythical Kitchen, and worldwide tours like the Good Mythical Tour. They built one of the strongest creator studios in the world with high production quality and millions of daily viewers.
Their work is a great case study of how creators can build strong companies through branding, storytelling, and fan loyalty.
Case Study:
- They started with simple sketches.
- They expanded into a full media company.
- They now run multiple shows and product lines.
Creator-Led Podcasts and the Expansion of Audio Platforms
Alex Cooper, famous for Call Her Daddy, reshaped the podcast landscape. Her deals with platforms like Spotify and SiriusXM showed the true value of creator-driven audio content. Podcast creators now earn millions through ads, brand partnerships, live shows, and exclusive platform deals.
This growth proves that creators are not limited to video. They can move into audio, books, tours, and major media deals.
The Future of Influencer Marketing Trends 2025
The future of the creator industry looks bright. Brands now understand the power of authentic connections. They prefer working with creators instead of classic advertising. This led to massive growth in influencer marketing value in 2024–25.
Creators will continue shaping culture, trends, and global entertainment. With more platforms, more followers, and more opportunities, the world will keep seeing new faces rise to the top.
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Discover the top creators in the world 2024–25, rising global digital stars, and key trends shaping the fast-growing creator economy 2025.
FAQ
Who is the #1 influencer in the world?
The #1 influencer in the world is MrBeast, known for his massive audience, viral challenges, and record-breaking YouTube growth.
Who is the world’s best creator?
Many rankings name MrBeast as the world’s best creator due to his impact, innovation, and unmatched engagement.
Who is the world’s biggest creator?
The world’s biggest creator by followers and influence is Khaby Lame on TikTok and MrBeast on YouTube.
Who is top 2 in Instagram?
The top 2 most-followed Instagram accounts are Cristiano Ronaldo and Lionel Messi.
Who is the #1 TikTok influencer?
As of 2025, Khaby Lame remains the #1 TikTok influencer with the highest global follower count.