1. Use the “Triple Stacked CBO” Structure

This structure outperforms scattered campaigns:

• Campaign: CBO on
• Ad Sets:
  1. Broad _(no interests, 18–65+)
  2. Interests (5&10 tightly related interests)
  3. Lookalikes 1% or 1–2% based on view content/add to cart/purchase
• 3–5 ads per ad set using different hooks & creatives

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Meta Ads Budget For Per Day & Month Guide (2025_2026)

Budget Based On Your Sale

Goal: Sales (E-commerce & Get Order )

• Starter budget: $20–$50/day
• Test period: 5–7 days
• After finding winning ads: $100–$200/day (CBO)

Goal: Lead Generation (Forms, WhatsApp, Calls, Order Place)

• Starter budget: $10–$20/=day
• Average cost per lead: $1–$5 depends on niche

Budget by Campaign Type

ABO (Ad Set Budget Optimization)

• Use $5–$10 per ad set per day
• Best for testing audiences & creatives

CBO (Campaign Budget Optimization)

• Minimum: $50–$100/day
• Works best with 3 ad sets (Broad, Interest, Lookalike)

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Top Meta Ads Video Creative Formats (2025_2026)

UGC Testimonial Video (Best for Sales)

Length: 15–25 seconds
Style: Natural, selfie, real user experience

Script

Hook (0–3s):
“I did NOT expect this to work…”

Problem (3–7s):
“I tried everything for [problem], nothing helped.”

Product (7–12s):
“But this one actually made a difference.”

Results (12–20s):
“After 7 days, here’s what happened…”

CTA (20–25s):
“You NEED to try this—click below.”

It Is Most importent Things

Problem → Solution Of Product → Benefit

Length: 12–20 seconds
Style: Fast cuts, on-screen text

Script

Problem:
“Tired of wasting money on [pain point]?”

Solution:
This one tool fixes it instantly

Benefits:

• Benefit 1
• Benefit 2
• Benefit 3

CTA:
“Get yours today.”

Before & After Video (High Conversion)

Length: 10–18 seconds
Works for: Beauty, fitness, gadgets, cleaning, tools

Structure

1. Before shot (2s)
2. Product in action (4–7s)
3. After shot (2–3s)
4. Mini testimonial (3–4s)
5. CTA (2s)

Tip:

Use bold text like:
“Results in 7 days.”

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Fast-Editing TikTok/Reels Style (High CTR)

Length: 7–12 seconds
Style: Trendy, quick transitions

Script

• “If you haven’t tried this yet… you’re missing out.”
• Show product quickly in 3–4 angles
• Add sound effects + captions
• End with CTA: “Tap to see more.”

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POV Video (Works amazingly well on Meta)

Length: 10–15 seconds
Style: First-person camera

Script

POV: “You just found the product that actually works.”

• Show unboxing
• Show using it
• Show results
• On-screen text: “Trusted by 10,000+ customers”

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Key Elements of a High-Performing Video Creative

1. First 3 seconds = HOOK

Examples:

• “Stop scrolling.”
• “I wish I knew this earlier…”
• “Most people do this wrong.”

2. Add captions (80% watch without sound)

3. Use fast-paced editing

4. Show product early (first 1–2s)

5. Use real people (UGC beats polished ads)

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Want me to create a ready-to-use script for your product?

Tell me:

1. Product name
2. What it does
3. Target audience